D2Cx Landing Page

D2Cx

A TV marketplace for Direct to Consumer brands.

Problem

It's hard for Direct to Consumer brands to get on TV on a budget. 

Process

Audit – Reviewed other product landing pages on pages.xyz and crafted clear recommendations.

Mockup – Iterative process with multiple 

A/B Test – Tested two different marketing pages with over 100 users. 

Solution

A simple single page marketing page with an incentive to download content and sign up for access.  

Media

"New marketplace will help small brands afford national TV ads" – Axios (10/31/2019)

"Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV" – MarTeck Today (11/1/2018)

Date October 2018
Role Lead Product Designer
Client Simulmedia