What is Site Rex?

Site Rex is a self-serve product to help retailers control their web site product recommendations *. 

The Mission

Site Rex's mission is to disrupt the site recommendations industry and bring Magnetic into the self-service age. We aim to partner with our customers so that they can efficiently use their merchandising and business strategies in addition to our patented personalization algorithms to provide the best recommendations to their consumers, increase revenue, and meet site goals.

The Problems

• The current self-serve product was outdated, unreliable and difficult to use

• Customers consider our recommendations a "black box" 

• Creating A|B Tests could take 1-2 weeks

• Customers had no way of tracking the progress for A|B tests

The Process

Define - the problem

• Work with Product Manager to define business opportunities   

• Importance vs. Urgency Matrix 

• Compile user stories

Understand - how customers currently solve these problems and how we can help

• User Interviews

• Observations on weekly client calls 

Sketch

• Crazy 8s

• User diagram (whiteboard)

• Storyboard (whiteboard)

Iterate- Sketch

Prototype - InVision
https://invis.io/PU61U2PZ6#/134986011_Login

Test 

The Solution

Alpha release (3 customers) - 2.5 Months from design to live

• View Strategies

• Add A|B Tests

• View Test Status

Beta release (5 customers adding our 2 largest and most complex customers) - 2 months from design to live

• View Test Results

• Reports (3)

• Edit Log

The Team

• Product Manager

• Lead Product Designer (me)

• Senior Developer

• (5) Full Stack Engineers

* Recommendations are the section on a shopping site that suggest other products for purchase.