Audience Builder 

Problem 

Simulmedia had an internal audience creation tool but with VAMOS, the external enterprise SaaS TV marketing platform wanted to create a better user experience enabling TV advertisement planners to create custom audiences using multiple data sources. 

Process

Define the problem 

• Met with Lead engineer to review 

• Define the technical challenges and user behavior 

Understand need

• Competitive audit 

Brainstorm solutions

• Sketching

• Storyboarding

Mockup 

Prototype 

User Testing 

• 3 internal users 

Solution

• Explain the different data sources 

• Show a clear process

• Allow for searchable attributes 

• Show a review before saving